## Don't Just Monitor Spend, Optimize It

Get alerts for performance metrics like CPA, spend, clicks, and conversions by campaign/ad/account. Proactively identify underperforming segments and optimize faster.

[Agentic AI Automation](/content/marketing-performance-management-platform/ai-agents-for-marketing/index.html)

## All Your Advertising Spend in One Place

Connect every ad platform, normalize performance data, and get a complete view of where every dollar is going. Power smarter decisions and tighter budget control across clients, channels, and teams.

[Learn about Data Cloud](/content/marketing-performance-management-platform/marketing-data-management/index.html)

## Control Spend at Scale with Powerful Automation Tools

### Automated Budget Pacing

Adjust daily budgets to ensure campaigns pace evenly.

### Overspend Protection

Ensure you hit, but don’t exceed, your target spend. Campaign budgets are firmly adhered to.

### Budget Management

Create custom budgets to monitor campaign to match your clients' needs. Flexible spend alerts notify you when to take action.

### Super-Charged Collaboration

Collectively manage all your ad accounts in one place. Work together to optimize budgets, leave notes, and tag team members to take action.

### Ultimate Flexibility

Track and manage campaign spend across multiple ad accounts and platforms. Create custom budget cycle lengths and frequencies, and set future budget targets.

### Budget Recommendations

Take the guesswork out of budget recommendations. Get data-driven suggestions and predicts future performance based on the changes made.

## Take Control of Ad Spend with Digital Marketing Budgeting Software.

[Request a Demo](https://shape.io/book-a-meeting)